New Line Cinema

New Line Cinema, producers and distributors of blockbuster hits including The Lord of the Rings trilogy, Austin Powers in Goldmember, About Schmidt, and Rush Hour, uses Savicom's web-based email and list management service to manage and deliver its New Line Cinema Store newsletters.

Since the Christmas holiday season at the end of 1999, New Line has used Savicom to promote products based on their Austin Powers films. Nevin Shalit, Vice President of New Media for New Line Cinema, says "The return on our mailing list investment was huge. Each mailing we sent brought us at least a five-time immediate return on investment in sales, and often much more."

New Line also uses Savicom for several other lists, including their New Line brand and their division targeting upscale, sophisticated audiences, Fine Line Features. "Savicom has enabled us to build brand loyalty at a very low cost," Shalit continued.

Savicom Provides Best Value

"Savicom saved us 50% over our previous vendor, and gave us a great deal of flexibility with how and when we could send our messages..." remarked Shalit. "They provide all of the services we need and still maintain the quality and responsiveness we've grown to expect." "One thing that really sold us on the Savicom system was the way it handles HTML email... it's vastly superior to other vendors, as it automatically deals with all possible scenarios, including HTML email, AOL mail, plain-text email clients--even non-mime compliant mailers," said Shalit.

Exceptional Customer Service

"The Savicom sales and support staff were always there to answer my questions, and made implementing our list a breeze. I would recommend Savicom for anyone conducting a serious email campaign," Shalit concluded. For more information, contact Savicom sales