Blog Posts

Subject Line Testing

Using A/B testing to maximize the impact of your subject line can help increase audience interest, improve sender reputation, and add value to your email.
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Safe Sender Lists

Learning about Safe Sender lists can greatly help your email program reduce landing in the junk folder and improve campaign performance.
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Emojis in Email
Part Two

Emojis display differently across email clients. Some emojis display almost identically, whereas othes convey very different messages. Knowing these differences can help you maximize your emoji choice and placement.
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Animated GIFs in Email

GIF images have a wide range of support across email service providers and can even breathe a little life into existing email templates. Here are a few tips to keep in mind when using GIF images
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