Behavioral Targeting - Email

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Savicom's behavioral targeting for email capability allows sophisticated behavior-based targeting criteria to be applied to email campaigns, allowing precise targeting for email recipients based on actual behavioral data.

Behavioral targeting can be applied based on various behavior characteristics, including:

• Messages received
• Messages opened
• Messages or links clicked
• Subscriptions
• Messages forwarded
• Conversions using Savicom's email conversion tracking feature (CampaignPlus only)

Behavioral characteristics such as clicks, opens, etc. can be logically grouped or combined by specifying criteria for types of clicks and opens:

In addition, behavioral criteria can be combined logically, so that complex behavioral characteristics can be modeled.

Email behavioral targeting criteria can be logically combined with demographic or custom targeted email conditions, as well as with email list segmenting ("sub-list") criteria:

Savicom's behavioral targeting for email can be used with triggered email messages, to create targeted, automatic email campaigns.

Savicom's email behavioral targeting is available in:

• Savicom CampaignPlus Email Campaign Management
• Savicom Publisher for Email Publishing
• Savicom DASH Email Delivery Technology (as an "add-on")

This Savicom feature can also be added to Savicom PRO and Savicom Publisher accounts for an additional fee. Contact Savicom Sales to find out more information.

See the complete list of Savicom features and capabilities for all of Savicom's solutions.