| Basic Functionality |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Fast and reliable email delivery service
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Basic email list management
features, including data import/export, web site integration,
automated bounce handling, automated subscribe/removal functions. |
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| HTML Message Creation |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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HTML email editor - Graphical WYSIWYG editor and source editor with Microsoft Word email integration for message creation |
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HTML email template creation capability |
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Extensive library of ready-to-use image-rich graphical HTML email templates |
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Email image hosting for HTML messages (no need to host images elsewhere!) |
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Customizable header fields and removal instructions including "From" address |
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Automated creation and inclusion of text and AOL versions of messages |
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Message attachments |
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| Campaign Testing and Automation |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Automated test/split capability with up to 26 simultaneous test groups |
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WebFetch (TM) automated content retrieval/web content management integration |
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AutocampaignTM email autoresponders |
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AutocampaignTM triggered email messages |
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| Integration with External Systems |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Automatically generated web site recipient preference and subscription forms |
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Manual database upload/download capability |
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Remote real-time recipient update interface |
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WebFetch (TM) automated content retrieval/web content management integration |
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API capable of performing all major functions, including:
* Database upload, download, and synchronization
* Message delivery initiation with advanced queries
* Statistics and report retrieval |
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| Campaign Performance Tracking and Reporting |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Deliverability tracking including sent/undelivered, bounces, and performance reporting |
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Response reporting including email click-through tracking and email open tracking |
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Potential SPAM problem tracking including ISP complaint reporting and correlation to email sources |
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Real-time and automated email reports available |
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Conversion tracking |
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Pivot table reports showing response correlation to demographics, message characteristics, and test splits |
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| Targeting and Conversion Rate Optimization |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Email list segmentation ("sub-lists") |
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Demographic and custom data fields per recipient |
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Targeted email delivery based on list segments, demographics and custom data fields |
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Personalized email -- "email merge" |
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Forward to a friend |
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Email behavioral targeting based on recipient actions/behavior including opens, clicks, conversions |
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Dynamic content based on recipient data fields/behavior |
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| Agency and Reseller Features |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Master administrator accounts for managing multiple accounts |
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Multi-list aggregate billing |
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Individual list controls, activity and billing reports for resellers |
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Private labeling |
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| Private Network Solutions |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Messages delivered through YOUR network |
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ISP feedback loop with automated removal and reporting for AOL, MSN/Hotmail, Yahoo! |
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Deliverability optimization with intelligent dynamic IP management |
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Manage multiple data centers through one interface |
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Re-route outbound data centers for maximum uptime |
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Dynamic data center/IP range assignment by list/brand/customer |
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Multi-level stoplists |
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| Billing Method |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Predictable fixed monthly fee |
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Pay-per-message CPM-based fee |
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| Deliverability, Security, Performance and Support |
Pro & Pro Lite |
CPlus |
Pub |
DASH |
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Email authentication, including DomainKeys and SPF/SenderID |
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A comprehensive email deliverability strategy,
consisting of a dedicated ISP relations team, established relationships with all major ISPs,
and proven senders experiencing over 99% deliverability |
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Secure colocation facility, SSL-encrypted site, individual databases for each list to ensure email data security |
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Superior customer service, with free email, chat, and telephone support |
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