Personalized Email

Click here to see examples of creating personalized marketing campaigns with Savicom

Relevance in email messages is the key to minimizing churn, increasing response rates and pass-alongs. Personalizing email is an excellent way to make your messages both more appealing and more relevant.

Savicom's mail merge capability for email allows you to send personalized messages to your recipients and insert data associated with each recipient into each message, creating uniquely personalized email messages for each recipient. Virtually any type of data can be included in a personalized email message, including name, demographic information, or custom, user-defined data fields.

Personalized emails are created by generating a mail merge replacement token:

Then inserting the replacement token into an email message using either the integrated HTML email editor or the text editor:

The resulting personalized email messages can be previewed before sending:

Savicom's personalized email mail merge feature is available in:

• Savicom Pro for Email Newsletters
• Savicom CampaignPlus Email Campaign Management
• Savicom Publisher for Email Publishing
• Savicom DASH Email Delivery Technology