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Targeted Email
Savicom's targeted email capability gives you the ability to segment your email list and target your email
messages to their specific audience. Sending targeted emails will
minimize unsubscribes and reduce list churn. Mimimizing list churn is crucial to preserving the value of the
database that your organization has invested to build.
Email targeting also allows a more focused message to
be delivered, which improves overall response rates. Savicom's targeted email capability works seamlessly with
Savicom's email list segmentation capability ("sub-lists"), allowing customized targeting, and even cross-sectional targeting of
lists.
Email targeting can be done using standard demographic data:
Email can also be targeted based upon custom user-defined fields:
Email can be targeted to "sub-lists" using Savicom's email list segmentation capability:
Or, logical combinations of targeting criteria can be used to create "cross-sectional" targeting:
Additionally, Savicom's email targeting capability can be used seamlessly in conjunction with Savicom's email behavioral targeting
capability.
Savicom's targeted email capability is available in:
See the complete list of Savicom features and capabilities for
all of Savicom's solutions.
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