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Acceptable Use Policy
In order to protect the reputation of
Savicom's customers and to ensure maximum delivery of customer email, Savicom enforces an
acceptable use policy (AUP) to protect Savicom's ISP and email provider relationships, and prevent
abuse of Savicom's network and services. In addition to providing our customers
the maximum deliverability possible, Savicom's AUP
also protects recipients from receiving unsolicited email.
The following are the underlying principles for our AUP:
- Opt-in
- Email may only be sent to recipients who have granted the sender permission to send them email.
- The sender must set proper expectations regarding the content and frequency of emails which will be sent.
- One subscription, one removal
- Recipients must be able to stop receiving email resulting from a single
subscription request with a single removal request.
The Savicom Acceptable Use Policy:
- Frequency: Customers shall not send more than two (2) messages to each recipient per day on average.
- Rules Governing Co-Registration
- Subscriptions may only be generated by recipients explicitly opting-in to specific lists.
- Uniqueness: Any single registration, or individually checked box, may result in subscription to at most one recurring mailing list. Additionally, a single registration may result in an address being uploaded to our system only once.
- Timeliness: Mailings must commence within 30 days of original signup.
- Notification: The initial message sent to recipient addresses collected with co-registration must be an introductory message describing how the addresses were obtained, the content of the mailings, and the frequency of the mailings.
- Documentation
- For recipient addresses collected through online methods, customers must collect and maintain opt-in documentation, which must include the IP address, date, timestamp, and exact URL of subscription.
- For addresses collected through offline methods of registration, documentation must include appropriate information detailing the relationship to the recipient and when and how the recipient asked to be subscribed.
- Savicom reserves the right to require documentation at the time addresses are uploaded.
- Savicom reserves the right to disclose opt-in documentation, and in the case of a valid legal complaint, customer name and contact information.
- Accountability and Liability
- List owners are solely responsible for their subscription generation methods, and assume all liability for any vendors, co-registration providers, contractors or brokers used to assist them in generating subscriptions. It is the list owners' responsibility to guarantee vendors', contractors', and brokers' adherence to Savicom's regulations.
- Use of Other Services
- Savicom customers are not allowed to send unsolicited commercial email (UCE) through any other vendors or systems.
- List owners may not use another service to "list clean" or "list wash" a list hosted with Savicom, nor to create documentation for a list hosted with Savicom.
- Evading License Limits
- Savicom Pro list owners may not use multiple uploads and removals to circumvent the license level. For example, if you wish to send to 100,000 recipients, you may not open a 10,000 recipient list and send to 100,000 recipients in 10 unique uploads of 10,000 recipients each.
- Timeliness
- Customers are expected to respond to Savicom inquiries in a timely fashion. Failure to do so may result in a temporary suspension.
- Unsubscribed and Bounced Addresses
- Savicom does everything possible to ensure that unsubscribed addresses are removed from lists quickly. List owners may not re-upload unsubscribed or pruned addresses without a new, fully documented subscription request. In the case where the recipient has previously requested an unsubscribe, the list owner must confirm the new subscribe request in a double-opt-in fashion.
- Upload of Non-Opt-In Addresses
- Savicom has software that detects non-opt-in addresses at the time of upload. List owners may not attempt to circumvent this automated process.
Copyright © Savicom, Inc. All Rights Reserved.
Email Marketing Since 1996.
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