Email Delivery Assurance

Delivery Assurance

Providing reliable email delivery is the cornerstone of Savicom's operations. There are many ways in which an email can fail to land in its intended inbox:

Common Email Delivery Failures

With nearly two decades of experience, Savicom has the knowledge, tools, and relationships to ensure maximum deliverability for your email. We understand both the importance of system-level deliverability strategies, as well as customer-specific deliverability issues, and address both simultaneously to make sure our customers' email gets delivered successfully.

Savicom System Deliverability

Savicom's dedicated Delivery Assurance team has many policies, procedures, and tools in place to make sure that Savicom's network maintains the highest level of email deliverability:

  • Enforcing a strict Acceptable Use Policy (AUP) to keep senders likely to cause deliverability problems out of Savicom's network. Savicom groups customers according to reputation and content, in order to authenticate emails on both a group and individual basis for the highest levels of accuracy in sender reputation analysis by ISPs. We also give dedicated IP addresses to individual customers.
  • Proactively maintaining long-term relationships with ISPs, including monitoring their policy and technology changes, and updating our system to remain complaint and compatible with them Automated real-time ISP connectivity monitory and inbox delivery monitoring, as well as internal ISP complaint feedback monitoring and notifications.
  • Proprietary heuristics for proactively detecting problems which could impact deliverability and notifying Delivery Assurance personnel before deliverability problems occur.

Customer-Specific Deliverability

Savicom's customer-specific deliverability practices focus on helping you get your email into individual inboxes. We regularly help our customers to maximize their email deliverability with our ability to monitor, diagnose, and advise on a wide range of customer-specific issues which affect deliverability:

  • Individual email message content, including "Subject" line, email message copy and format, recipient removal instruction language, advertiser and link reputation.
  • Branding to recipients, including sender identification during the recipient subscription process, subscription reinforcement with "welcome" messages, branding in email message content and sender "From" address to ensure recipient recognition of email.
  • Recipient feedback reporting, source tracking, and correlation from ISPs, allowing customers to proactively monitor their reputation with major ISPs and the ability to isolate and correct problems with specific sources of recipient subscriptions.
  • Sending practices, including monitoring of message recency and frequency, as well as tools to automatically control message recency and frequency.